What are the BacklInks?
Backlinks, also known as inbound or one-way links, are simply links from another website to yours. The best thing about backlinks is that they promote your blog or site simply by being hyperlinked to you from another source. Isn’t it simple? Not so fast, though. Backlinks are regarded as “votes” for a specific page by Google and other major search engines. Pages with a high number of backlinks typically rank high in organic search engine results.
How does a backlink work?
Backlinks are particularly useful for SEO because they represent a “vote of confidence” from one site to another.
Backlinks to your website, in essence, are a signal to search engines that others approve of your content. When multiple sites link to the same webpage or website, search engines can infer that the content is worth linking to and, thus, worth appearing on a SERP. As a result, obtaining these backlinks can improve a site’s ranking position or search visibility.
How to Build BackLinks
The process of actively acquiring backlinks is known as link building. It’s a specialized area of SEO that requires a lot of practice.
However, understanding the value of links and engaging in activities that have the potential to generate backlinks is sufficient when just getting started. After all, linking to other web pages is a key component of what makes the internet what it is.
The greater concern is the inverse—if you don’t engage in any activity that could generate backlinks, you’re giving yourself very little chance of improving your search rankings.
Here are a few tried and true options to build backlinks :
- Offer to write a one-time post for another website as a guest blogger.
- Finding relevant dead links on other sites, then reaching out and suggesting your working link as a replacement. (You can do this by using our broken link checker.)
- The Skyscraper Technique: Find relevant content with a lot of links, improve it, and then ask those who link to the original to link to you instead.
- Mentions that are unrelated: Locate unlinked mentions of your brand and request that the author make the mention clickable.
Types of Backlinks
As previously stated, not all backlinks are created equal. Let’s look at the various types of backlinks that your website can obtain.
- Nofollow backlinks
- doFollow backlinks
The rel=”nofollow” attribute is used by nofollow links to tell Google and other search engines that they should not pass trust (PageRank). The following is an example of a nofollow backlink:
<a href=”https://www.evodix.com/” rel=”nofollow”>this is a nofollow backlinks</a>
Because nofollow Backlinks do not pass PageRank, they will not help you rank higher in the SERPs.This means that nofollow links pointing at your website do not directly affect your site’s position in search engine results pages. Google, on the other hand, announced in September 2019 that they were changing the nofollow attribute.
When nofollow was introduced, Google did not consider any link marked in this manner to be a signal to use in our search algorithms.
All link attributes are treated as hints about which links to consider or exclude when performing a search.
Some believe that the treatment of nofollow Backlinks as a hint means that Google will pass trust through nofollow Backlinks in some cases, such as when an authoritative news platform adds the attribute site-wide.
Links from the following types of content are usually nofollow Backlinks:
- Blog comments
- Social media
- Press releases
- Sponsored content
Dofollow (follow) backlinks
A dofollow link, strictly speaking, does not exist. Dofollow is simply a link’s default state. In other words, any link that lacks the nofollow attribute is a dofollow llink.
When another website links to yours with a standard (also known as dofollow) link, it can have an immediate impact on search engine rankings.
<a href=”https://www.evodix.com/”>this is a Dofollow link</a>
What exactly is Domain Authority, and why is it significant?
Domain Authority (DA) is a Moz-developed search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to one hundred, with higher scores indicating a higher likelihood of ranking.
Domain Authority is calculated using dozens of factors based on data from our Link Explorer web index. The Domain Authority calculation itself employs a machine learning model to find a “best fit” algorithm that most closely correlates our link data with rankings across thousands of actual search results that we use as benchmarks.